Power BI: Seamless Storytelling with an Easy-To-Use Data Visualisation Application

Power BI dashboards provide an opportunity to visualise and compare business metrics in an easy-to-understand way.

Microsoft’s Power BI is a suite of business intelligence (BI), reporting, and data visualisation products and services. It utilises a user-friendly interface, offering the opportunity to integrate all your business metrics into one place to create a cohesive and directed story of your successes and challenges.

In 2023, Gartner has named Microsoft as a leader in analytics and BI platforms for the sixteenth year in a row.

What are the benefits of Power BI?

There are many benefits of Power BI, one of the greatest being that it offers users the ability to understand and communicate quick narrative metrics, without too much education, on a day-to-day basis.

Story telling through numerical visualisations

One-page reviews allow you to get the message through to viewers with meaningful results. Ease of use allows you to add new pages, with different filters, information, and views.

One of the best ways to use a dashboard is to control the story telling of your report so you can focus your narrative on a specific year and filter values you wish to use to build your story telling. The story of how your business performed across a financial year can build a data narrative which turns abstract numerical information into an interactive story behind the numbers.

The power of Power BI is that it can bring purpose to daily business operations and motivate your team through visual storytelling.


On top of bringing your data to life, the platform offers security features to ensure your data is protected. It engages Microsoft’s Cloud App Security Feature, which “provides rich visibility, control over data travel, and sophisticated analytics to identify and combat cyberthreats across all your Microsoft and third-party cloud services” (Microsoft, 2022).

Seamless integration

Power BI can easily fit in with already existing applications within your company workflow. Analytics and reports can be created from data exports across your company’s current systems, to build beautiful data visualisations.

Ease of use without specialised training

While you may need help to get things set up, Power BI offers an easy-to-use interface that can be easily navigated without specialised technical support for continued functionality.

Simplicity meets performance

Behind the scenes however, complex in-memory analysis technology and formulas written using the data analysis expressions (DAX) scripting language allow for extensive data processing and interpretation. Memory and speed constraints are reduced with fast moving, on the spot data management.

To understand how Power BI can benefit data analysis, insights, and communication in your business, get in touch with the Altitude Innovations Team today.

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